Using Social Media to Connect with Patients Outside of the Practice
According to the traditional model of healthcare, patients meet doctors where they are—whether that’s in the physical office, or through more modern means, such as patient portals.
But as the healthcare landscape changes, so should your approach to patient engagement. Instead of waiting for patients to come to you, social media allows physicians the perfect opportunity to meet them where they are.
How Social Media Has Affected the Healthcare Industry
The research shows that the social media trend—especially when it comes to healthcare—is here to stay. According to recent studies, 18 – 24 year olds are more than twice as likely to use social media for healthcare-related discussions when compared to older patient populations.
What’s more, another study revealed that patients of that same age group trust medical information that is shared by others on their social media networks. These findings show that social media is an excellent opportunity to connect with younger patient populations in a new and exciting way.
Ready to take the plunge? Here are a few steps to getting started on social media, and connecting with potential patients outside the walls of your practice:
Set Up a LinkedIn Profile For You (And Your Practice)
LinkedIn is a perfect platform for healthcare professionals. Not only is it a fantastic opportunity to connect with like-minded experts in your field, it is also a place where you can begin to build your own authority with both potential patients and colleagues.
In addition to maintaining your personal profile on LinkedIn, consider setting up a company page for your practice. Through this hub, you can share valuable information about your practice’s differentiators, and share valuable patient education materials.
Use Visuals When Sharing Content
Even though the content that you share via your personal or practice social media accounts is important, visuals tend to resonate more than text alone. Try to include vivid (but not graphic) images that will catch your target audience’s attention as frequently as possible.
Share Valuable Patient Education Materials
Whether you are posting to Facebook, Twitter, or LinkedIn, social media provides a perfect outlet to share educational health materials with potential or current patients. Draw from your unique, professional expertise and share relevant information about what you know best.
Start Conversations and Ask Questions
While it can be tempting to use social media to broadcast information, it’s also important to take the time to ask questions, both of your peers and of your patients. This is a great way to build your own brand and foster engagement.
Promote Patient Engagement with Effective Social Media Marketing
Looking for more ways to connect with patients outside of the practice? Contact the Medical Consultants Group in Atlanta, Georgia, for more information on digital marketing for the healthcare industry.